Big Data, GenAI & Finance

The Digital Pivot

Artificial Intelligence has moved beyond the 'Turing Test' phase into Generative Intelligence – systems capable of producing new content and predicting complex behaviours. For the Third Sector, this offers a solution to an endemic problem: financial sustainability.

This analysis, translated from the Revista Iberoamericana de Economía Solidaria, explores how entities are adopting Predictive CRM (like Dataro and Salesforce) to forecast donor behaviour and Simulation Software (like Wegrant) to automate public grant applications.

Navigating Regulation

For the practitioner, the value of this text lies in its audit of the emerging regulatory landscape. It examines how the EU AI Act and the Data Governance Act impact the sector, ensuring that the move towards a 'Socialised Digital Culture' remains compliant with fundamental rights.

By analysing the shift from descriptive to predictive analytics, the author provides a roadmap for how the social economy can leverage data not to extract value, but to sustain mission-critical operations.